Fraud and Inefficiency: The Truth About Display Advertising
Reading an article on a news site or blog should be a simple and enjoyable experience. However, users are often greeted by a barrage of banners, pop-ups, and autoplay videos that obscure the content they’re looking for. These formats...
Measuring the Impact of Podcast Advertising: From Clicks to Return on Investment.
In an advertising landscape dominated by social media and search giants, the podcast remains a channel that is both emerging and paradoxical: it captivates audiences like few other formats, generates above-average returns on investment, yet remains largely...
The Benefits of Podcast Advertising vs. Traditional Media
Discover how podcast advertising outperforms traditional media in terms of targeting, cost, flexibility, and effectiveness measurement, making it a powerful marketing tool for brands.
Advertising: Why pay for "impressions" when you can get people to actually listen?
In 2023, many brands ran their advertising campaigns with a focus on short-term results, relying on "cost per thousand" (CPM) solutions on social media. However, this strategy, which is subject to social media algorithms,...
How does science validate the power of audio in advertising?
The impact of audio in advertising is far more profound and scientifically grounded than we realize—here’s why. 1. Audio stimulation: Neuroscience studies have shown that audio stimulates areas of the brain associated with emotions and memory....
Advertising value of podcasts: 8 out of 10 downloads are listened to.
81% of downloaded podcasts are listened to. This statistic, shared during the webinar held on December 7 by The Editorialist and edisound, comes from reputable sources, including Médiamétrie, Harris & CSA, Havas, and Acast. What does this mean...
Podcast Advertising: Why the U.S. Market Is Leading the Way
Why isn’t podcast advertising established in the same way across all English-speaking markets? This article offers some insights.
Why should agencies include podcasts in their strategy?
In today’s ever-changing media landscape, brands face a major challenge: how to stay visible? With Meta’s recent decision to block the sharing of content related to Canadian media, this question has become more pressing than ever...
Key figures from Triton Digital’s report on podcasting in Canada
On September 19, 2023, Triton Digital, the audio audience measurement and ratings company, released a study on podcast trends in Canada in 2023. The study provides important insights for understanding the market, such as...
3 Good Reasons for Brands to Advertise on Podcasts
Podcast advertising has become a powerful tool in marketers’ arsenal in the digital age, offering brands a wealth of benefits. Here are three reasons why brands should consider this medium for their campaigns.