Podcast advertising designed by experts
Podpass helps brands create effective advertising campaigns in the world of podcasts and trusted audio content.
We don’t sell a fixed inventory: we select the content, creators, and formats that are most relevant to your brand from across the entire podcast ecosystem.
With nearly 10 years of expertise in the podcasting industry, our team designs campaigns tailored to capture attention and deliver results across Canada.
Hosted content, sponsored content, interviews, dynamic placements, multi-format activations, and more.
The solutions we implement for your brand
Host-read
A recommendation backed by a trusted voice
Your messages, developed in collaboration with your brand, are seamlessly integrated by the hosts into content carefully selected for its relevance to your audience.
Audio + Video
Campaigns that also come to life through visuals
Depending on the needs, we publish video versions on YouTube for product placement
Sponsored content
Your brand featured in various formats
Sponsored segments and special episodes featured in popular and niche podcasts.
Interviews and Speeches
Share your expertise
Position your executives, experts, or brand ambassadors in high-credibility conversations with relevant audiences.
Dynamic insertions
For targeted objectives
Audio formats delivered at scale based on precise targeting parameters, complementing more editorial-based approaches.
360 Activations
Beyond the podcast
Social extensions, video snippets, creator partnerships, and strategic amplification of your campaigns.
The solutions we implement for your brand
Host-read
A recommendation backed by a trusted voice
Vos messages,
co-construits avec votre marque, sont intégrés naturellement par les animateurs au cœur de contenus soigneusement sélectionnés pour leur affinité avec votre audience.
Audio + Video
Des campagnes qui vivent aussi à l’image
Selon les besoins nous activons les versions vidéos sur YouTube pour du placement produit à l’image.
Sponsored content
Your brand featured in various formats
Sponsored segments and special episodes featured in popular and niche podcasts.
Interviews and Speeches
Share your expertise
Position your executives, experts, or brand ambassadors in high-credibility conversations with relevant audiences.
Dynamic insertions
For targeted objectives
Audio formats delivered at scale based on precise targeting parameters, complementing more editorial-based approaches.
360 Activations
Beyond the podcast
Social extensions, video snippets, creator partnerships, and strategic amplification of your campaigns.
They put their trust in us
Campaigns
designed to deliver results
Mode: host-read
(message reading by moderators)
wiretaps
Carefully Selected Podcasts
sales made during the campaign
sales per 1,000 streams
A Podpass campaign designed
for conversion, not just reach.
A streamlined experience
We handle the strategy, planning, and coordination of your campaign, from content selection to tracking results. You’ll receive a turnkey service designed to be simple, seamless, and effective.
Intelligently targeted distribution
A selection of podcasts, creators, and formats is done based on your goals, your audience, and your budget, in order to maximize the effective reach of each campaign.
Concrete and measurable results
Guaranteed plays, rigorous tracking, promo codes, trackable links, and aresults analysis : our campaigns are designed to generate brand awareness and measurable results.