Reports
Here, you'll find reports published by PodPass: studies, market analyses, and exclusive statistics on the world of podcasting and audio advertising. These documents provide an accurate and up-to-date look at the trends, performance, and opportunities in this rapidly growing medium.
Podcasts in Quebec: A Vehicle for Culture and a Powerful Marketing Tool.
Market Overview and Case Study of an Advertising Campaign.
Given the current climate, in which debates on digital culture and sovereignty are gaining momentum, we felt it was essential to document the role of Quebec podcasts.
That is why Podpass is releasing a report today that combines a summary of data from more than twenty studies with an exclusive case study.
The summary shows that podcasts are no longer a niche medium: they have established themselves as a powerful cultural force, while also serving as a credible advertising alternative to GAFAM. The case study, meanwhile, illustrates—over a four-month period and across seven podcasts—the format’s ability to generate brand awareness, trust, and sales.
This two-pronged demonstration—comprehensive analysis and real-world evidence—confirms that podcasts are both a trusted medium and a medium that delivers results. For advertisers, this presents an opportunity to invest in a channel that remains underutilized but is already capable of combining brand awareness, affinity, and measurable performance.