81% of downloaded podcasts are listened to.
This statistic, shared during the December 7 webinar by The Editorialist and edisound, comes from reputable sources: Médiamétrie, Harris & CSA, Havas, and Acast.
What does this mean for podcast advertising?
Above all, it means that ads integrated into podcasts continue to have a very significant reach, which is excellent news for advertisers.
In fact, downloaded podcasts are listened to almost as much as episodes streamed on apps such as Spotify or Apple Podcasts.
This confirms the opportunity for advertisers to reach an engaged and attentive audience, even offline.
At Podpass, we design carefully crafted advertising campaigns for the podcast world—what we call “native” ads.
They are an integral part of the podcast experience.
And they help support the work of podcast creators.
They are unique and perfectly suited to the audio medium.
Don’t forget: 81% of downloaded podcasts are actually listened to.
That’s a statistic worth sharing.
If you’d like to learn more about podcast advertising or get some statistics, check out ourAdvertisers page, and feel free to contact us to take your marketing to the next level.
Stéphane from Podpass
