Podcast Advertising: Why the U.S. Market Is Leading the Way
Why isn’t podcast advertising established in the same way across all English-speaking markets? This article offers some insights.
Why should agencies include podcasts in their strategy?
In the ever-changing media landscape, brands face a major challenge: how can they stay visible? With Meta’s recent decision to block the sharing of content related to Canadian media outlets, this question has become even more...
Key figures from Triton Digital’s report on podcasting in Canada
On September 19, 2023, Triton Digital, the audience measurement and ratings company for the audio industry, released a study on podcast trends in Canada in 2023. The study provides important insights for understanding...
3 Good Reasons for Brands to Advertise on Podcasts
Podcast advertising has become a powerful tool in marketers’ arsenal in the digital age, offering brands a wealth of benefits. Here are three reasons why brands should consider this medium for their campaigns.